Distribution First, Ideas Second

This week’s set up:

🆘 Problem: We over-glorify our “amazing ideas” and under-prioritize how people are going to hear about them

💡 Solution: Build a distribution channel and a community around your niche before you launch your big ideas

🗺 Next play: Start building an audience around the industry you care about so that when you announce new ideas, people care enough to listen and take action

Million Dollar Ideas:

I believe there’s 2 ways people usually think about big ideas. They either: 

1. Think their big idea is worth a million dollars, will never share with a soul, and believe the strength of the idea accounts for 95% of its likelihood of success. 💰

OR

1. Think their big idea isn’t worth the paper it’s written on, will socialize the idea with their community, and believe that the hard work of executing on the idea and identifying distribution outlets account for 95% of its likelihood of success. 🚀

I don’t know about you, but I sit in bucket # 2.

After participating in too many brainstorm sessions, I believe that building a team that can execute and finding a distribution strategy that clicks is what holds back most ideas from shaping into reality.

And for those of you that sit in bucket #1, take a chance on me and read till the end. Because if good ideas only do account for ~5% of a successful idea getting off the ground, you’re probably wondering what you can do to lock down the other 95 % in the equation.

My Advice? 

Build a distribution strategy for people to buy into your idea. 

If you can get a head start on building your strategy, your audience, and your method for distribution, you’re building equity into that 95% so that when a good idea sparks, you’re ready to sound the alarms. 🚨

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Read the full article to find out how to build a distribution strategy for your ideas.