Why You Should Be Active on Social

Thanks for joining me in this week’s Personal Brand Brief. You’re joining 13,214 others who trust me with their inbox. For February, I’m digging into storytelling.

This week’s set up:

🆘 Problem:You have too many things to do and not enough time to achieve them

💡 Solution:Build a resourceful community on social and you’ll always have access to helpful advice and people to point you in the right direction

🗺 Next play:Build your social media community and content around the goals you want to achieve

Why engage on social platforms today?

To me, it's like asking, “why have a smartphone today?” 📲

You don't need it. But you go everywhere it. Why? Is it to be more productive? Effective at work? Maybe closer to your family and friends?

Engaging on social is just like that.

🔎 At a baseline, it’s being able to have access to conversations, ideas, and people that can move you forward or inspire your thinking.

💡 At a deeper level, it’s a bottomless well of opportunity for whatever idea you are working on. And as long as you cater your time strategically, it can make for an amazing resource centre to save you time and effort on the tasks you're wanting done.

Instead of complaining about what social media is doing wrong (I admit, it's not perfect), ask yourself how you can channel it for good? Try to see how you can harness the ideas and frameworks you see on social into a playbook that you can reverse engineer for yourself and your career.

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Find my 3 key’s to social media maximization in the rest of this article.