How to Find a Niche You Care About
Here’s what we’re going to tackle in the next couple minutes:
🆘 Problem: You don’t have a theme or direction to start building your personal brand and are sitting on Linkedin unsure where to start...
💡 Solution: After you Identify your key WHY statement and the niche you want to be in, building your brand becomes 200% easier
🗺 Next Play: read over the questions below to figure out where to get started
Let’s jump in --
How’d you end up on LinkedIn? My guess is that it was:
A professor that told you that it was the gateway to “landing a better job”
Conference speaker raving about the importance of networking?
Over enthusiastic marketing friend telling you to wake up...
Either way, they’re right. Sadly, most folks sit on the sidelines after that nudge and don’t make it past the complete your profile stage leaving them to think the opposite. But, I can’t blame em’. Since people don’t have a good enough reason to get started and start sharing their story 🤷♂️
As you can guess, I’m a big believer that sharing your story on Linkedin starts with finding something you (*in Barney Stinson’s voice* wait for it...) ACTUALLY care about.
Spoiler alert: we spend time on things that we like to do. Right? Not things we should be doing.
Watching The Office on Netflix, ordering thai food takeout with my wife, and listening to the How I Built This podcast are never things I need to “book off” on my calendar. Why?
Because I know I’ll always make time for them since it’s something I like to do.
And that’s exactly what you need to build into your personal brand.
You need to find a why statement and niche for how it can change from a task that you “need” to do vs a task you “want” to do 💡
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Read the rest of this article to find your why statement.