Why Today is the Best Time to Start Building a Personal Brand
Here’s the topic we’re going to tackle in the next couple minutes:
🆘 Problem: You keep putting off building your personal brand until you have more time, and you’re jeopardizing your career as a result.
💡 Solution: Start building your SEO real estate presence today. Worry about the edits and perfect profile information later.
🗺 Next Play: Ensure that you’re visible, searchable, and trustable online. Years from now, you’ll be wishing you started earlier...
Here's a question:
When catching up with family and friends, do you ever bring up the topic of wishing that you had bought a house 10, 20 or 30 years ago? 🏠
I grew up in a semi-rural area, just outside of Vancouver, and over the last 20 years, a land developer friend of mine told me property values have increased by 328% in that neighbourhood.
Maybe you’ve also kicked yourself for missing out on an investment opportunity? Well, I’ve got a hunch for you.
If 2020 has taught us anything, it’s that now is the most important time to be searchable, relatable, and trustable online. AndIf someone can’t trust you before they meet you in person, I believe you’re way behind and missing out on a major investment opportunity which is a digital SEO real estate presence.
If someone can’t look up your story online, you jeopardize giving up the narrative of who you are and what you stand for to the highest SEO bidder. And to me, that sounds a bit scary.
Why You Need to Build a Presence Online
By establishing an online presence, you’re building not only a safety net, but a community, and a place to be seen and heard in a way that a job can’t.
Secondly, as soon as you want to test a new idea or pivot careers, if all you have is your day job and work email, you're limited to mostly 1-1 conversations that likely fall within all of the same echo chamber (ie work colleagues that all think, say and talk the way you do).
Building a community on social media (whether it's Linkedin, Twitter, IG or the new Clubhouse app) enables you to reach people you align with at scale to test, validate, and mobilize your ideas into action. All for free, within minutes, straight to your smartphone.
The world has changed, and with it, our way of building relationships.
If you stay asleep at the wheel, I'm worried you'll miss one of the biggest investment opportunities in the 21st century. And just like you wish you would've bought a home 20 years ago, I think you'll be wishing you took this topic more seriously after seeing all the doors that it opens.
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Read the rest of this article to discover HOW to START building your personal brand.