The Need for a Content Tribe

Here's today's set-up we’re going to tackle: 

🆘 Problem: Most people don’t know who their message is for, why they should care, or how it will help them.

💡 Solution: When you figure out the problem you’re solving, you’re able to build the community around it that wants to listen.

🗺 Next Play:Clarify your problem, then find your peers and the people that are already speaking your language.

Quick Flashback

When I started using Linkedin as a first year student living in dorms, I had no clue what I was doing. I didn’t know where to start, what to talk about, or where I belonged. But I knew it had potential.

In fact, to give you a laugh, my first Linkedin post was a random web link to Maslow’s Hierarchy of Needs. I think it stemmed from some sort of epiphany I had in my HR class that week and I thought the Linkedin world was dying to know about it.

Turned out only one other person was as amazed as me. But hey, not a bad start… 🤷🏼‍♂️

It wasn’t until I discovered “my” problem that I started getting clear on my audience. And this shows why it’s so important to find a topic you care about so you can start solving problems in that niche.

To quote the legendary "leadership enthusiast" DJ Khaled:

"Wanna know the major key?" 🗝

The niche you care about will have a natural community surrounding it, and looking to the people in that community will help you clarify your target demographic and how to help them with a problem. All you have to do is show up and engage authentically.

Sports Reframe

Think of your content community like guard rails in a bowling lane; as long as you’re naturally responding to your content community, you should be on target to knock down your pins.💥🎳 

But, if you’re not taking cues from your community, your content, language, and tone will land you in the gutter 😬

My content community started with thought leaders in marketing, PR, social media experts, and personal branding specialists. Why you ask?

I was a business student endlessly curious about marketing and wanted to land a job after giving away my life savings to a university. Wanna know what that online community ended up leading toward? Helping build and direct an amazing conference called CIMC with 40+ speakers and 600+ attendees. 🚀

You see, after building relationships online, you find that a lot of the people you used to message for questions, end up turning into people you start projects with, speak beside panels on, or even land a job with.

But the trick is finding a lane you want to build relationships in and sticking with it.

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Read the full article to learn my formula for building your content tribe.