Push vs Pull Effect
👋🏼 Welcome back to the 9,648 of you opening up today's newsletter. If you're trying to improve your Linkedin strategy and build a a content plan for 2021, check out my new video course launching in January! 🚨
This week’s set-up:
🆘 Problem: People that apply for jobs online have a 2% chance of hearing back about an interview...
💡 Solution: When you create a memorable personal brand that aligns with your industry, people will naturally hear your story and contact you about relevant opportunities.
🗺 Next Play: Turn your job application process into a personal brand that’s aligned with your dream role so you can pull in relationships rather than pushing for a 2% chance of an interview.
📌 Have you already set your goals for 2021?
Maybe your list includes the names of different recruiters or industry leaders you’re wanting to connect with this next year. Or maybe you’ve been already been applying for jobs over the holidays, hoping you’ll land an interview to prove yourself 🤞🏼
Regardless of what your goals for the New Year are, I want to share a framework I use to build great relationships in the online world. It's called the push vs pull effect.
It's a phrase I use to teach people how to pull in opportunities to their inbox vs working 100x harder pushing their resume to as many online portals as possible. And whether you're looking for a new job, another board role or speaking opportunity, the framework works exactly the same way.
🤜🏻 The Problem with a PUSH Formula:
As soon as you apply for a job, you’re handing all the power over to the hiring managers or recruiters.
You’re giving them the power to say yes or no to you based on the answers you provide them. Now, these may be answers you have worked on until they are beyond perfection. But, you’re still giving your listener the ultimate opportunity to make a decision based on what they think of you. And in doing that, you’re giving them permission to pass you over.
But, Joel?! How else am I supposed to land my dream job at ____________ ?
Here’s the secret:
❌ Don’t “apply”
✅ Draw them in
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Read the rest of this article to learn my secrets to pulling people in (leading to over 1 million views on LinkedIn).